First Ever Korean Beauty Sample Sale

Peach and Lily are hosting a first ever Korean beauty sample sale at Studio Arte in the Garment District. The much hyped two day event promised major discounts on skincare and makeup with prices as low as $5 and up to 80% off discounts. Featuring South Korean brands like Mizon, Clio, and Peripera this sale attracted enormous crowds. Beauty junkies and Peach and Lily aficionados were on hand to partake in these mega deals while sipping champagne and enjoying a few snacks.
I arrived during lunchtime to find a big line stretching down 37th Street towards 7th Avenue. After about 10 minutes the line suddenly moved but much to my surprise instead of moving closer to the entrance I discovered that the organizers decided to rearrange the queue and had everyone move in the opposite direction towards 8th Avenue. That wasn’t a particularly well planned idea since it required looping the line and having it snake back east towards 7th Avenue. Sounds confusing? Because it was! And the unfortunate shoppers who had to endure the blazing sun and rude passers by (as well as a creepy junkie from the nearby Methadone clinic) on the corner of 37th and 8th had it particularly bad. Ahh, the travails of a sample sale. When I moved back into the shade things felt better and while slow, at least the line was moving steadily.
Now onto the good stuff! Once inside you can chill out by enjoying a glass of bubbly (your ID is checked at the door to ensure you are of legal drinking age and you get a stamp on your hand) or trying out Snowdays’ shaved cream for $6 a pop. Conversely you can just make a beeline straight to the tables full of beauty goodness.

The showroom space was well stocked with skincare and cosmetics during the early afternoon. I was particularly interested in toners and creams so that was where I decided to concentrate my efforts. Mizon creams dominated the shelves and Peach and Lily staffers continuously restocked various beauty  products. The most expensive skincare items were priced at $20 each (with some retailing as high as $120) but there was also a selection of $5 and $10 items. Considering how chaotic it was inside, things inevitably got moved around making it hard to gauge the correct price. If you managed to flag down one of the staffers they were happy to check on the prices but for the most part you had to wait until you got to the registers. I don’t think the organizers were really prepared for such a massive turnout since the beauty specialists were forced to constantly restock products and try to keep the space tidy. This meant that there was no one to help you with a consultation or give you advice. I was lucky to run into Tracy from Fanserviced who was helping out at the sale and was kind enough to check on individual pricing and really explain what each product does. Some examples of skincare items that I found: Mizon Snail Recovery Gel Cream (retail $18), Mizon Snail Cushion Foam Cleanser (retail $14), Mizon Black Snail All in One Cream (retail $54), and Shangpree Bitgoa Essence Toner.

Mizon Witch Hazel Toner
Mizon Bulg Rose Toner
Caolion Multi Soothing Booster (retail $18)
Mizon Crystal Miracle Body Cream
Mizon Power Jelly Sunscreen
Cremorlab White Bloom Floral Cream (retail $72)

Makeup was priced at $5 or 5 items for $20 or 20 items for $60. If you’re there with a friend or two it might be a good idea to pool your items and split the cost later. I saw lots of lipsticks, crayons, eyeliners, shadows, mascaras, BB creams, and foundations from Peripera and Clio. Searching for black eyeliner proved to be fruitless so I settled for a consolation prize of Clio Gelpresso Waterproof Eyeliner in Bloody Devil (it’s a dark burgandy shade and I love that name lol) and Peripera Rouge Pang.

Peripera Peri’s Tint Crayon (retail $14, sale $5)
Peripera Heart Tok Blusher
Peripera My Color Lip Gloss (retail $12)
Peripera Peri’s Fitting Mascara (retail $18)
Clio Pro Single Shadow (retail $12)
Clio Kill Cover Pro Artist Concealer (retail $20)
Clio Twistup Brow Mascara (retail $22)

There was a table dedicated solely to masks but it was very picked over. I grabbed a tube of Mizon’s Pore Clearing Volcanic Mask for $3. Most of the $1 masks were gone but I got lucky when Tony Moly got a minor restock. I really wanted a Shangpree Gold Modeling Mask but alas they were no more. 

Masks picked clean aside from minor restocks
$1 masks and the one on the left was given to me as a free sample
Mizon’s Pore Clearing Volcanic Mask

Not everything at the sale was a super deal though. Doing a bit of online price comparisons I found that some items were only $3-$5 cheaper, including the aforementioned Volcanic Mask that you can get on Amazon for $7.99. I do think though that the abundance and variety of products at this sale outweighs the excruciatingly long wait times. When I left, the after work crowd was three times the size of the lunch crowd and I don’t even want to know how long those poor shoppers had wait in line.
If you were looking to get your hands on some of the highly coveted items from Shangpree, Moonshot, Cremorlab, and Be The Skin you might want to try your luck this morning. I received word that there will be limited restocking on skincare but you need to get there early (11ish since they open at noon), as these items are very likely to sell out within the first hour of opening. There is also a possibility of additional discounts on overstock makeup. The organizers are very intent on unloading their full inventory and considering the huge crowds of eager shoppers that should not be an issue.

Things looking a bit sparse in the skincare department

Don’t forget to snap a few photos while you’re there or just share your finds from home. Peach and Lily are sponsoring a contest where a winner receives a surprise package worth $150 of products. Just post a picture of your favorite part of this first ever Korean beauty event on Twitter or Instagram using hashtag #PeachPartyNYC. Winner will be announced on Friday, August 14th. Good Luck! 🙂

My haul, including the highly coveted Cremorlab Mineral Treatment Essence (retail $42) 

Mizon Returning Starfish Eye Cream (retail $34), masks, and 5 for $20 makeup (including Peripera BB cream!)
BOTTOM LINE: Go! And go early! The lines might be intimidating but this is such a good opportunity to introduce yourself to these great Korean brands while saving a lot of money in the process.

265 West 37th St., 17th Floor
Wednesday – Thursday
12:00pm – 9:00pm

02 comments on “First Ever Korean Beauty Sample Sale

  • Sher , Direct link to comment

    im glad i saved myself the wait! i agree, their prices are super high – they're well known for marking up their items to 3x the normal price on their website. so now that they have a sample sale basically everything is the normal price on amazon.

    • Practically Haute , Direct link to comment

      Everything was actually cheaper at the sample sale it's just a question of devoting so much time waiting in lines versus buying it online for a few $$ more. But its brands like Cremorlab, Shangpree or IOPE that are very hard to find in U.S. That make it worthwhile at $20 versus paying full retail or hefty tax/import fees if shipped from Korea.

      I went back for Day 2 and was very glad that I did. Although I completely understand that the crazy lines can be a huge impediment for many shoppers.

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