Danielle Bernstein X Century 21 Collaboration

Saturday, October 31, 2015


If you've ever browsed Instagram or looked at fashion blogs the following name should be very familiar. Danielle Bernstein of WeWoreWhat is currently one of the most recognized and in demand personal style bloggers in the world of fashion. This week Danielle is partnering up with Century 21 Stores for a specially curated collection featuring over 1,500 pieces.

Starting this Thursday and running through the end of the weekend you can shop Danielle's pop-up store at C21 Edition annex inside Century 21's downtown flagship. Not in New York? No worries! A small portion of the collection is available for purchase online at C21. The selection features on-trend Fall ready pieces for every budget. Like Adrianne Landau Rabbit Fur Jacket ($259.99) or for a more budget friendly option a Faux Fur Trim Moto Jacket by Boy Meets Girl ($29.99). Chloe Booties ($299.99), Marc by Marc Jacobs Sunglasses ($39.99), and much more.



Earlier this week I attended a special cocktail reception where I had a chance to meet Danielle in person and chat about her pop-up store collaboration with Century 21. She told me about her desire to create a special boutique experience with affordable pricing but without the usual hassle associated with discount shopping. She spent over six hours hand picking her favorite items that also appeal to her own personal aesthetic. Danielle reminisced about shopping at Century 21 with her mother (who was on hand for the launch) and how she was able to wear the trendiest designer pieces at bargain prices while still a schoolgirl. I can certainly relate, as my own mother took me shopping there long before I could understand that $30 for a Rochas jacket is a steal of the century (pun intended). Now is your chance to shop Danielle's hand picked collection of season styles at up to 65% off retail.

The pop-up takes up the entire main floor of C21 Edition. You can immediately get a sense of Danielle's personal style with a wide variety of real and faux fur vests, jackets, suede dresses, leather pants, chunky knits, and statement booties like the red Saint Laurent pair in one of the photos below. There is so much to choose from for every budget. From the more pricier Yves Salomon furs and Helmut Lang shearlings to Xoxo faux suede dresses. Prices ranged anywhere from $20 to over $1,000 with sizes XS to L.

Danielle helping shoppers decide what to buy 
Cameramen and photographers were on hand to document the event
Selection of faux fur vests, sweaters, and dresses



Mario Valentino handbags





Yves Salomon cropped fur jacket

Helmut Lang shearling
Gaultier weater 
Missoni coat







Saint Laurent booties

Marc by Marc Jacobs sunglasses



C21 Edition
21 Dey St.
Friday  7:45am - 9:30pm
Saturday  10am - 9pm
Sunday  11am - 8pm

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