Hermès sample sales have always been the epitomy of luxury. A brand steeped in history, who’s world renowned craftsmanship and designs are unmatched in the fashion industry and who’s products never go on sale. Even a mere thought of an Hermès sample sale could send shoppers into a frenzy. Over the years the sales have been very hit or miss. If last year’s event reached the apex of quality, quantity, and price then the sales from 3-4 years ago were the antithesis. Last time I was able to save 60% off retail on enamels, bracelets, and other jewelry pieces as well as a huge selection of silk and cashmere scarves and ties. Three years ago things were very different, there was no jewelry, no silks, no beauty, just your typical RTW and home decor at 40%-50% off. Needless to say there were no lines to get into that sale and many disappointed Hermès lovers chose to shun the sale in its entirety.
11:52p 70° #hermes #samplesale #linedudes 4th -13th, 18th & 21st #linesitters for #fashion #nyc #empirestatebuilding #madisonsquaregarden pic.twitter.com/Cz922gPZkY
— Same Ole Line Dudes (@sold_inc) October 20, 2016
By 2:20am the line had grown to 75 people. By 6am there were close to 250 eager shoppers waiting to get in and I won’t even venture a guess how many will be standing in line at 9am when the sale opens its doors. Soiffer Haskin has the capacity of about 50-60 shoppers (minus the staff) that can occupy the venue at any given time. This means that people getting there after 2:30am won’t even be in the first group! This already beats the record from last year. A shopper like myself would have purchased at best 2-3 silk scarves, maybe a tie but in order to actually get inside I would have had to spend a minimum of seven hours in line. Yes! Seven hours! What? You say maybe come later in the day, when the line is smaller? Let me just take a moment to laugh in your face! Last time unlucky shoppers who got to the sale after 9am ended up waiting for over eight hours and never actually made it inside. What’s going to be this year’s cutoff? Whatever it is, by the time you read this post it’s already too late. Heck, it was too late before I started writing! Needless to say the amount of time necessary to devote to this event can only be offset by the amount of items you are looking to purchase. If you are going to take full advantage of the buying limits that include 7 scarves, 1 cashmere scarf (part of the total 7 scarf limit), 10 ties, 1 scarf ring then maybe, just maybe the wait times can be justified. There are no limits on RTW and shoes but let’s get real, people who buy Hermès clothing don’t shop at sample sales.